About Lee Banks/ CEO 

Fitness Coach in Jacksonville, Florida

Fitness Coach and Expert | Behavior Change Specialist | Nutrition & Weight Loss Specialist

Lee Banks - Certified Personal Trainer and Health Coach at Lee Banks Fitness Enterprises LLC

A Bit About Lee

Lee is a experienced NASM Certified Personal Trainer, Health Coach, and Behavior Change specialist with 20 years in the fitness industry as an accomplished  Professional bodybuilder, Online fitness coach, and former Fitness Director. As a husband, father, and entrepreneur Lee understand the difficulties of maintaining a healthy and active lifestyle. Therefore, he is committed to helping others establish the habits and disciplines needed to lead a healthy and fit lifestyle.


Lee Banks - Certified Personal Trainer and Health Coach at Lee Banks Fitness Enterprises LLC

Lafayette Banks

Lafayette Banks studied Wellness Coaching at Mayo Clinic College of Medicine and Science. To earn the National Board-Certified Health & Wellness Coach (NBC-HWC) credential she passed a robust board certification exam offered by the National Board for Health & Wellness Coaching (NBHWC) in collaboration with the National Board of Medical Examiners (NBME). The esteemed NBC-HWC credential represents the elevation of training, education, and assessment standards for the profession. “Health & Wellness Coaches partner with clients seeking to enhance their well-being through self-directed, lasting changes, aligned with their values.”

Lafayette firmly believes that everything you want in life is on the other side of a mindset shift and perception change. When you shift your mindset from short-term outcomes to long-term outcomes and creating lasting change throughout your entire life, you will finally accomplish your goals and live A WELL LIFE.

Oliver Wendell Holmes Sr. said that “a mind, once stretched by a new idea, never regains its original dimensions.” The heart of good coaching is the mind-stretching part. It’s a creative process whereby your coach helps you experience an insight, a “lightbulb” moment. It could be a shift in perspective or a new discovery. Over time these small shifts add up to a whole new mindset, and you outgrow your old one.


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